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Join the Movement

Age Discrimination
Stops Now

A national movement to end age discrimination in the workplace,
in media, and in society — because age is not a limitation.

Age Magnificently ✦

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Age March 2021 Live Event — Watch on YouTube
Watch on YouTube · ~1 Hour
57:04
March 20, 2021 · World Premiere

The First Virtual Global Age March
in History

A Hollywood-produced celebration of self — no matter what your age. Age equality. Owning your age. Being exactly who you are. Streamed live worldwide on Facebook and YouTube.

"Be Age Magnificent." — Barbara Rose Brooker, Founder

Traci Melchor
Traci Melchor
Host · Canadian TV Celebrity
Matt Jackson
Matt Jackson
Co-Host · Entertainment Executive
▶ Watch Full Event on YouTube

A March for Every Age

Age March celebrates age pride for ALL ages — every race, gender, and sexual orientation. We end our anti-age culture and build a PRO-AGE culture where people are no longer defined by age.

This first global virtual age movement advocates to end age discrimination, segregation, age shame, stereotyping, and invisibility — and to promote a generation where people of all ages will live and work together.

Everyone at every age is Age Magnificent.

64%
Workers over 45 report age bias
3.8M
Older workers displaced annually
1967
Age Discrimination in Employment Act
Age March participants carrying age number signs Age March rally Age March marchers with signs Age March crowd Age March participants Age March supporters Age March group photo
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Barbara Rose Brooker
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Barbara Rose Brooker

Barbara Rose Brooker is a novelist, journalist, activist, and the founder of Age March. A celebrated San Francisco literary voice with an MA in creative writing and 13 published novels, Barbara has spent decades writing about the truth of aging in America — with wit, fire, and unflinching honesty.

"Age discrimination is the last acceptable prejudice. I started this march because I was tired of being invisible — and I know I'm not alone."

Her acclaimed novel The Viagra Diaries sparked a national conversation about sexuality, identity, and aging. Her latest novel, Love, Sometimes (Post Hill Press / Simon & Schuster, 2020), continues that conversation with unflinching honesty about love and ageism in Hollywood.

Barbara has appeared on The Today Show, The Talk with Sharon Osbourne, Andy Cohen, Inside Edition, Extra, and Entertainment Tonight, as well as the SF Commonwealth Club. She continues to write, speak, and march — believing that changing culture requires courage and an unwillingness to be silent.

📖 Love, Sometimes — Buy on Amazon 📖 The Viagra Diaries — Buy on Amazon
🌐 barbararosebrooker.com 🛍 Barbara's Etsy Store
Get in Touch with Barbara

Our Endorsers

Professionals, advocates, artists, and everyday Americans who have added their voices to the march against age discrimination.

Chip Conley
Chip Conley
Brittany Fleck
Brittany Fleck
Candiece Milford
Candiece Milford
Karen Hale
Karen Hale
Kristi Royse
Kristi Royse
Renée McKenna
Renée McKenna
Stephanie Odell
Stephanie Odell
Vivien India
Vivien India
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Add Your Name to the March

Star Supporters

Celebrities, media personalities, business leaders, and cultural icons who have lent their names and voices to the Age March movement — from Hollywood to the Bay Area, from the boardroom to the newsroom. Because this fight belongs to all of us. Together, we are louder.

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In the Media

Age March has been featured on ABC, NBC, KTVU, KGO-7, and news outlets across the Bay Area and nationally.

NBC Bay Area — Age March Coverage
NBC Bay Area — Age March Coverage
NBC 11 News · San Francisco · 2010 — Reporter covers Barbara Brooker's Age March movement and the nationwide push to end workplace age discrimination.
KGO-7 ABC News — Marching Against Age Bias
KGO-7 ABC News — Marching Against Age Bias
ABC 7 News · San Francisco · 2010 — ABC's KGO-7 features Age March activists and interviews Barbara Brooker on the legal and social dimensions of age discrimination.
KTVU Fox 2 — Age March Takes to the Streets
KTVU Fox 2 — Age March Takes to the Streets
KTVU Fox 2 · Oakland/SF · 2010 — Fox affiliate covers the Age March rally, featuring participants sharing their personal stories of workplace age discrimination.
Bay Area Focus — Age Discrimination in America
Bay Area Focus — Age Discrimination in America
Bay Area Focus · KCSM · 2010 — In-depth panel discussion with Barbara Brooker, legal experts, and advocates exploring the Age Discrimination in Employment Act and its failures.
Barbara Brooker on The Talk — CBS National
Barbara Brooker on The Talk — CBS National
The Talk · CBS Television · Barbara joins the co-hosts to discuss ageism in Hollywood and the workplace, her novel The Viagra Diaries, and the Age March movement.
Hollywood Senior Invasion
Hollywood Senior Invasion
Age March Short Film — A provocative look at how Hollywood systematically sidelines experienced talent over 50, featuring Age March advocates and industry insiders.
Age Equality Media Feature
Age Equality Media Feature
Age Equality Media — Documentary segment exploring the systemic barriers faced by workers over 50 and the Age March response.
Age March — Movement Highlights
Age March — Movement Highlights
Age March — Rally footage and supporter testimonials from the Age March events across the Bay Area.
Age March — Voices of the March
Age March — Voices of the March
Age March — Participants, supporters, and celebrities speak about why they joined the march and what ending age discrimination means to them.

AgeMarch/AgeMagnificent — with Melissa Rivers & Julie Stern

AgeMarch Commonwealth Club with Melissa Rivers
Watch on YouTube

Barbara Rose Brooker, Melissa Rivers, and Executive Producer Julie Stern discuss ageism in Hollywood, the Age March movement, and what it means to own your age — at every stage of life.

With Candiece Milford
Canadian TV personality & activist — conversation on age, beauty standards, and women in media.
With Leyna Nguyen
Award-winning journalist — discussion on representation, ageism, and careers in broadcast media.
With Larry Hayes
Conversation on the legal landscape of age discrimination and workers' rights.
Ashton Applewhite & Chip Conley
Two of America's leading voices on ageism — a wide-ranging conversation about shifting culture and building pro-age workplaces.

Ready to March With Us?

Add your name and stand against age discrimination. Every signature sends a message that age is not a reason to be pushed out, written off, or overlooked.

We respect your privacy. Your information will never be sold or shared.

A Letter of Thanks

Dreams come true. Every dream is possible at every age.

In 2010 I had a dream. A dream for a generation where people of all ages will celebrate age pride and interact with each other. I founded Age March. In 2010 I organized the first Age March in San Francisco. Along with three hundred people of all ages, joined my first march. Holding an age march banner along with my two daughters, Suzy, Bonny, their husbands, my now deceased friend Kelly Eder, we marched in the front. I produced four more marches. The last one was in 2018. On March 20, 2021, was the first virtual global Age March in history.

Special gratitude to Tara Cortez Hayden, who over the years tirelessly helped promote Age March and developed the 2014 Age March website. Not only did she believe in this movement and continue to help — we became friends. A friendship I shall cherish forever.

When the Covid came, in 2020, Karen Moss Hale, my podcast producer, said why not have a virtual march? I thought yes, a global virtual march! Also, special thanks to Bonnie Marcus, a podcaster, author, and age activist who got RevitaLash to sponsor Age March. Endless gratitude to Suzy Unger, my beloved daughter who arranged for this fabulous production team who made the virtual age march movement possible.

Special thanks and admiration for the fabulous, brilliant and creative Jules Stern, an awarded TV producer who gave her expertise and time to make this production of the highest caliber. So much gratitude to Curnal Aulisio, an expert producer of many shows who tirelessly organized our team and worked at shaping the meaning and look of this virtual event.

Special gratitude to the glamorous and fabulous Matt Jackson — not only for his ideas and for pursuing sponsors and celebrity hosts, but for designing the AgeMarch logo. And thank you, Bill Bowker, who tied the website together and committed to managing it for the global masses joining Age March.

Everyone on this team is Age Magnificent.
Love, Barbara Rose

Our Team

Executive Producer

Julie Stern

Forbes Magazine named Julie Stern "A Profile of Leadership, Humanity, Humility and Hard Work." One of the most highly regarded television executives in the world, she served as SVP Production for OWN (Oprah Winfrey Network) and VP Production for Lifetime Entertainment, overseeing Emmy Award-winning series including Project Runway. Her resume spans NBCUniversal, ABC, CBS, FOX, and Reese Witherspoon's Hello Sunshine.

Executive Producer

Curnal Achilles Aulisio

Founder of Achilles Pictures (2008), Curnal is a television and new media producer specializing in multi-camera unscripted productions. His credits include The Profit, Kathy Griffin: My Life on the D-List, The Millionaire Matchmaker, and productions for YouTube and Snapchat. He has taught film and television production at the New York Film Academy.

Co-Creator

Suzy Unger

One of the pioneers of reality TV with 27 years in television, Suzy was a dealmaker at one of the most prestigious agencies in the world. At 50, she became a psychotherapist — completing clinical hours at the LA LGBT Center and instituting the first eating disorder/body awareness therapy group. She is now in private practice in Los Angeles, passionate about new beginnings and new pathways.

Co-Host, Virtual Age March

Matt Jackson

20 years in entertainment as a television agent, development executive, and company president. Matt has collaborated with 21 Laps, ABC, Amazon, Disney, Hulu, Netflix, OWN, and more. He designed the Age March logo and co-created "All Roads Lead," combining talent and writers for a diverse marketplace. He also hosts the weekly podcast Be Bold & Be Heard.

mj@ontheroad.net
Graphic Media

Donnie Osborne

A graduate of the Art Institute of Atlanta with a passion for music and media, Donnie crafted the visuals for Age March's social media. He co-composed the Age March 2021 Theme in collaboration with Ben Rose, drawing on expertise in graphic media and digital art (Adobe After Effects). Past work includes V2 Music and Virgin Atlantic.

donnie.osborne@gmail.com
Composer & Producer

Ben Rose

Born in France, raised in Scotland, Ben has been performing, composing, and producing music since his teens. He has supported Bryan Adams, The Supremes, Status Quo, Paul Carrack, and Deacon Blue, and recorded at the legendary Trident Studios in London. Ben co-composed the Age March 2021 Theme with Donnie Osborne from his home studio in Aberdeen, Scotland.

info@benroseguitar.co.uk
In Memoriam — Webmaster

Bill Bowker

Bill lived and worked in San Francisco with his husband for over 20 years. A dear friend to Barbara Rose Brooker, he participated in the first Age March and went on to build and manage the Age March website — connecting the movement to the world. We are deeply grateful for his dedication, his talent, and his friendship. He is dearly missed.

Organizations That Support the March

Interested in sponsoring Age March? Contact us →

Contact & Connect

Whether you want to endorse the march, speak at an event, cover the story, or simply learn more — we'd love to hear from you.

Founder Barbara Rose Brooker
Based in San Francisco, California
Media Inquiries For press coverage, interviews, and speaking engagements